When Should You Build a New Website Instead of Updating an Existing One?
- Aug 03, 2023
- John Turner
- No Comments
Out of all the hustle and bustle in the town, Emma’s quaint little bakery had been serving scrumptious pastries and cakes for years.
But when the digital age hit, Emma knew she had to step up with technology or get left behind. So, she made sure to create an online presence for her small business.
Emma was bursting with eagerness and ambition as she set out to create a website for her bakery.
She wanted nothing more than to flaunt her delicious treats, including where customers could find them and when it was open – even an online ordering option for convenience.
But as she ventured into the world of web development, Emma encountered a difficult choice; should she whip up something new or spruce up her existing site?
Confronted with the age-old dilemma – when should you build a new website instead of updating an existing one? – Emma scrutinized her reality: Her old website had been around for ages, put together in the days before broadband; it served its purpose but sorely lacked the modern features and functionalities she yearned for.
Ugh. What to do?
Let’s venture into the world of websites to uncover the telltale signs that it’s time for a change! Here we’ll explore all the compelling reasons why it’s time to wave goodbye to what was and welcome in all that could be.
Buckle up – it’s going to be an enlightening ride! Grab your coffee or maybe even a treat, and let’s start this journey toward web development rebirth.
Out with the Old, In with the New: Design and User Experience Reimagined
As Emma perused her ancient website, it was clear that it was beyond outdated; the design of days long gone was glaringly apparent – from its clashing colors to its pixelated images and a navigation system that baffled all!
It took visitors on an unforgettable, maddening journey.
It’s no secret that looks and user experience are king in the digital age. So, if your website appearance is outdated and failing to hit the mark in terms of visual appeal and seamless navigation, it might be time for a revamp.
Building a new website is your chance to appreciate modern design principles, dazzle visitors with an aesthetically pleasing interface and guarantee gliding movement through its pages. After all – first impressions count!
Functionality fails to impress, and scalability seems out of reach!
Emma was “up a creek without a paddle” when she realized her website wasn’t cutting it. She wanted to offer up an online ordering system and add a blog for recipes and baking tips – plus some customer reviews… but her current site wasn’t cut out to handle all that.
Ahh, such a tough break!
Is your website lacking in features and not meeting your business needs?
It might be time to invest in a new one! Building a new website allows you to choose the platform or CMS that meets your requirements.
Plus, it’s scalable, so as your company grows, can your website – giving you the flexibility to change and develop with time.
Poor Performance on Mobile – A Dire Reality
Emma suddenly realized that her website was not optimized for mobile devices when she noticed it looked distorted, with text overlapping images and buttons nearly impossible to tap accurately.
Recognizing the importance of mobility, she knew that many customers may view her site on their phones or tablets – especially since smartphones are always handy nowadays!
Today, a website that works just as well on a smartphone as on a laptop is essential due to the world’s strong affinity for mobile.
If your site isn’t cutting it, it may be time to start fresh with a brand-new one! A fresh website can provide awesome, responsive design capabilities and make sure everyone’s experience is flawless – no matter the screen size.
Getting Spotted by Search Engines: How to Improve Your Visibility and Maximize Optimization
Emma had ambitious dreams of bringing her local bakery to a wider audience.
Despite devoting time to creating a website, it tragically failed to take off in the digital wilds as it lacked crucial SEO elements like powerful page titles, meta descriptions, and cleverly crafted keywords – leaving her dream hidden from view on SERPs.
If your current website isn’t ranking well and missing key SEO elements, it may be time to look into building a new one.
Starting with these powerful strategies gives you an edge, meaning your pages are primed for search engine visibility – in other words, higher chances of potential customers discovering you! And let’s face it: that’s what it takes to stay ahead of the competition.
Beginning her mission to bring her bakery’s website into the 21st century, Emma knew she had to stay alert for when it was time for a complete makeover. What screamed ‘redesign!’ louder than outdated designs, crummy user experiences, and malfunctioning features -not to mention a lack of mobile optimization and SEO visibility? Nada. Time to cut ties with this old site and start afresh!
Climax
When deciding whether to build a new website, careful thought must be given – but the result could be truly worthwhile. With a fresh start, businesses can create a modern, dynamic, and engaging online presence tailored perfectly towards their target audience, driving traffic and fostering success every step!
Certainly worth considering!
Don’t forget, just because you’re building a shiny new website doesn’t mean you should ignore all your prior hard work. It’s great to use the content and knowledge from your current site when planning out the new one. Take an in-depth look at what works and what doesn’t on your existing site – that’ll help you hone in on which areas need fine-tuning or even a full overhaul.
Involving your team and getting their customers’ honest feedback will help ensure the new website hits the mark. Check-in with your customers about how they feel about the current website and what features they’d like to see in a new one. By taking a collaborative approach and considering their input, you’ll ensure the new site meets their wants – and your goals.
So, you’ve made the call – time to build that website!
Why not call in the pros? Web developers and agencies with a knack for creating sleek, responsive sites are just what you need.
They’re up-to-date on all the latest design trends to populate your site. Plus, they’ll ensure your users have an effortless experience across any device they use.
Lastly, remember that establishing a website isn’t a one-off endeavor. It demands perpetual care, updates, and advancements to stay up-to-date with the upgraded technology and varying user wants. To stay on top of the game and satisfy your visitors’ needs, frequently review your website analytics, collect customer feedback, and tweak your page accordingly.
Hello! I’m John Turner, your dedicated web designer at WebSumo. My passion lies in blending creativity with technical skill to create visually stunning and functionally robust websites. When I’m not designing, I immerse myself in the latest UX/UI trends, striving to elevate your online experiences. I’m thrilled to collaborate and turn your digital ideas into reality!